amazingcreative

About

Thanks for visiting my site, and giving me the opportunity to demonstrate some of the ways I’ve been able to serve clients in various multimedia capacities.

This website offers some samples, some ideas, and hopefully some inspiration in ways you can apply today’s technologies to your specific project or organization.

A word on the site name: “amazing creative” is a somewhat “inside baseball” advertising term, where “creative” is a noun representing the content of an advertising or promotional campaign.  When I was Creative Services Director for several of the Barnstable Broadcasting radio stations on Long Island, NY in the late 90’s, I would urge timid account executives to take a chance on approaching clients with samples of out-of-the-box campaigns - and always ecouraged them to “sell the creative.”  It became something of a running joke - and at the same time, an approach that often led to success.  So it’s not an ego trip, rather a reminder that often it’s the creative that sells - whether the mission is consumer product marketing, nonprofit awareness or fundraising, or one of the many other goals that creative use of media can help achieve.