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Let’s keep it simple.
Media, way before it was a capitalized plural noun or a multi-billion dollar industry, simply meant “a means or instrument.” A medium.
That’s really what we’re talking about here. A means for getting your message to more people than you can personally deliver by going door-to-door. Whether it’s multiplying the audience for a seminar, or a class, or a presentation, there are more ways available today to do so than ever before, and at incredibly low cost.
Here’s the trap: the “anyone-can-do-it!” egalitarianism of the internet has lured many organizations, and even companies, into devoting scarce resources to media projects. The fact is, no matter how simple it may seem to record an event and throw a video file on the web, or to post some audio, the effectiveness of doing so is another matter entirely.
Let me work with you to determine the best avenue and means for disseminating your message. Let’s do it professionally, consistently, and cost-effectively. And in this economy, let’s do it now.